Are you leading or following?
Are you chasing or being chased?
Are you fleeing or climbing?
- Seth Godin
20 Nov
2010
20 Nov
2010
Ideas that stick: SUCCESs
Six principles of sticky ideas:
- Simple - core, compact, profound, proverb
- Unexpected - surprise, mystery; long term: systematiccally opening gaps of knowledge (curiosity) - and then filling the gaps
- Concrete - not abstract, sensory information; human action
- Credible - authority; help people test the idea; testimonies; examples
- Emotional - specific examples of people; audience's self-interest or sense of identity; choosing the right emotion
- Stories - they embody most of the above principles; mental rehearsals (stories to ourselves);
Book Made to stick
Personal development quotes. Illustrated quotes are moved to The Mind's Eye
Sammy Dellicour
More about me on my portfolio site: www.samplify.be
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